What It Means To Be a “Research Doula”

When I left corporate life and started Nerdoscientist just over a year and a half ago, I didn’t have a perfect business model, a 10-step plan, or a clever tagline. What I did have was 20 years of experience doing this strange but wonderful job at the intersection of neuroscience, psychology, sensory science, and consumer research, and a strong desire to keep doing the parts that actually mattered.