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Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Conferences, Consulting, Behavioral Topic Mapping, Artificial Intelligence Michelle Murphy Niedziela Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Conferences, Consulting, Behavioral Topic Mapping, Artificial Intelligence Michelle Murphy Niedziela

AI, Asparagus, and Asking Better Questions: Reflections from EuroSense 2026

AI was everywhere at EuroSense 2026. So were some very human reminders of what makes sensory science valuable. From digital twins and an imaginary “asparagus method” to palate cleansers and hallway conversations, here’s what the conference made me think about where our field is headed.

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Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Conferences, Consulting, Behavioral Topic Mapping Michelle Murphy Niedziela Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Conferences, Consulting, Behavioral Topic Mapping Michelle Murphy Niedziela

Beyond Liking: What Consumer Language Can Tell Us About Whether Sunscreen Actually Gets Used (Eurosense 2026 poster)

We know a lot about what consumers perceive and prefer—but less about what happens when products have to fit into real life. Our EuroSense 2026 poster uses sunscreen to explore how natural consumer language can reveal the sensory friction, workarounds, and moments that shape whether a product actually gets used.

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