When I left corporate life and started Nerdoscientist just over a year and a half ago, I didn’t have a perfect business model, a 10-step plan, or a clever tagline. What I did have was 20 years of experience doing this strange but wonderful job at the intersection of neuroscience, psychology, sensory science, and consumer research, and a strong desire to keep doing the parts that actually mattered.

For brands, product developers, and researchers, this phenomenon of memorability isn’t just a literary curiosity. It’s a measurable, actionable property of consumer experience that can determine loyalty, preference, and habit. Why do some flavors or scents linger in memory while others disappear? And more importantly: how can we study and design for memorability?

In this post, we take a more methodical look at how to study consumer experience with beauty devices. Not just satisfaction, but emotional engagement, habit formation, and long-term adherence. Here’s how behavioral neuroscience can guide more meaningful evaluation and insight generation in this fast-growing space.

In their 2025 study published in Nature - Scientific Reports, Maack, Ostrowski, & Rose explore how the human brain encodes and retrieves the sequence order of multisensory information. Specifically, how the order of auditory and visual stimuli affects memory recognition.