For brands, product developers, and researchers, this phenomenon of memorability isn’t just a literary curiosity. It’s a measurable, actionable property of consumer experience that can determine loyalty, preference, and habit. Why do some flavors or scents linger in memory while others disappear? And more importantly: how can we study and design for memorability?

I was super excited for this meeting since it’s sorta in my backyard (I live in the Philly suburbs). But also because I got to be part of the organizing committee.