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Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Consulting, Research Design, AI & Research Methods, Behavioral Topic Modeling Michelle Murphy Niedziela Psychology, Behavioral Science, Consumer Behavior, Neuroscience, Emotion, Sensory, Multisensory, Consulting, Research Design, AI & Research Methods, Behavioral Topic Modeling Michelle Murphy Niedziela

SSIB 2026: Beyond Liking: What Potato Chip Reviews Can Teach Us About Ingestive Behavior (conference poster)

Can thousands of everyday consumer reviews reveal the behavioral mechanisms behind real-world food choices?

Using Behavioral Topic Mapping, we analyzed Amazon chip reviews to move beyond preference and uncover how sensory experiences, habits, emotions, and context shape snack consumption.

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