In this post, we take a more methodical look at how to study consumer experience with beauty devices. Not just satisfaction, but emotional engagement, habit formation, and long-term adherence. Here’s how behavioral neuroscience can guide more meaningful evaluation and insight generation in this fast-growing space.

In their 2025 study published in Nature - Scientific Reports, Maack, Ostrowski, & Rose explore how the human brain encodes and retrieves the sequence order of multisensory information. Specifically, how the order of auditory and visual stimuli affects memory recognition.