Alright, let’s talk about facial coding and why it’s not the magic bullet for understanding consumer emotions that some people think it is. This topic was discussed a bit at the recent SSP 2024 conference in Pittsburgh during the Emotions Session after Holly Miller’s talk discussed in a previous blog post.

There’s been a hot topic brewing at recent conferences I’ve attended, from EuroSense 2024 in Dublin to SSP 2024  in Pittsburgh: the role of emotion in consumer research. And I have to say, it’s sparking some serious debates.

One of the best parts of my job as a consultant is getting to be part of a client's research journey. Whether it’s designing a cutting-edge behavioral study or diving deep into background research on a specialized topic, I truly love the work I do—and I’m lucky to collaborate with clients who trust me to bring science and strategy together.

One of the most rewarding aspects of my work as a scientific writer is the opportunity to explore new questions and dig deep into diverse research areas. Recently, I was asked by a client to write a review article addressing a novel question in consumer research.

Teaching has always been a passion of mine. Over the years, I’ve come to believe that I learn just as much—if not more—by teaching others.

I’ve been told recently that I’m a natural at running workshops. While that’s incredibly flattering, I’ll admit that it can be exhausting at times. But here’s the thing—I wouldn’t have it any other way.