Starting with the Question: Sometimes it’s QUALity over QUANTity (a semi Journal Club post)

As a PhD neuroscientist, I spend a lot of time talking about data—implicit scores, EEG signals, physiological readouts, statistical significance. But before any of that, I often find myself recommending something far less flashy: good old qualitative research.

Why? Because the hardest part of a study isn't usually the measurement. It’s figuring out what to measure—and why.